In June 2015, we won a contract to work with Washington State Department of Enterprise Solutions to help them develop a wide range of high-quality event and marketing collaterals. The DES assists the business community by establishing contracts, paying vendors on behalf of a state agency, providing vendor training for government business processes and hosting the database that houses solicitations by state agencies for current projects.
The Department faced a unique challenge. They had recently added a large portfolio of services to attract vendors from all sectors, focusing especially on the minority and disadvantaged businesses. They also wanted their collaterals to not have the governmental look.
To meet these goals of the Washington State Department of Enterprise Solutions, we created a warm and friendly look to their resources that made them appear modern, classy and inviting. We used carefully selected stock imagery that aligned with that warm and friendly look. To date we have worked on three campaigns for the department and developed a total of 24 collaterals for them, including event logo and branding, program guide, flyers, posters, signage, fact sheets, ads, notecards, postcards, tabletop displays, brochures, banners, and digital images.